A MEANINGFUL JOURNEY
F is for Family
FD has always wanted and worked for its customers to feel like home, both at the store and when wearing a FD. The brand is a familiar business and this translates into every aspect of it.
L is for Lighthearted / lively
Bright smile, sparkly eyes, bubbly attitude, that’s the FD woman, like a ray of light. She is laid-back, joyous and genuinely happy. That’s the woman FD aims to dress, one that does not need much to be much but that is always looking for something new and inspiring. She is always looking for means to feel free and to be her true-self.
O is for Ornamental
FD pays close attention to details and is always in search for uniqueness through the handmade aspect of its clothes. This reflects through a laid-back but elaborate but aesthetic of the brand. Exquisiteness, taste and embellishment are values that the brand embodies and show in every collection.
R is for Romantic
The FD woman is emotional, delicate, and dreamy, but also realistic. She moves and acts with grace, poise, and natural allure. She embodies elegance and beauty in her own way and has her own sense of style that comes innately and that spreads to everything around her.
E is for Empowerment
A brand made by women for women. The FD woman works hard, fights for her future and believes in herself. Florencia Davalos works for her women to feel confident, independent, and convinced through bold and fearless garments that reflect the power within them.
N is for Natural
The FD woman has a natural beauty that comes effortless. With her bight smile and a light that comes from within, this woman dresses to be more herself, to accentuate her beauty, and to shine even brighter.
C is for Culture and Craftsmanship
Every garment is handmade and every collection comes from a cultural background. FD innovates every piece of clothing with handmade and artistic details that make each gown unique. Fashion and art are the core of the brand.
I is for Independent
She dresses to please herself and herself only. The FD woman does not need approval, this translates in her attitude and garments. She lives her life with boldness and determination.
A is for Authenticity
As well as the FD woman, an FD garment will always be authentic and unique. You can recognize an FD everywhere because of its patterns, silhouettes, prints, and for its personalized pret-a-porter elements. This translates to the attitude, confidence, boldness and fearlessness of the FD woman.